Bans off our bodies
Visual Identity Brand Activation
My Role: Design Director, Designer
Team: Sarah Sandman (Creative Director), Theresa Darlington (Video Director), Marcus Stephens (Web Designer), Adriana Morales (Creative Producer), Danielle Mulein (Creative Project Manager), Kendra Elliott (Motion Graphics).
Bans Off Our Bodies was started by Planned Parenthood in 2019 in response to abortion bans sweeping across the country. Planned Parenthood required a campaign that felt like it could carry a movement so we opted for strong protest inspired photography and hard edged megaphone shapes that could be used as an amplified rallying cry. I led the development of the brand style guide, art directed the campaign photoshoot, designed digital media assets, swag, and print materials for the day of action.
Bans Off grew organically into a cultural movement that has appeared everywhere from rallies in the streets, music festivals, late night tv and news programs, and social media.
BANS OFF WALKOUT
The Bans Off Our Bodies campaign included a national day of action that called people to show solidarity for abortion providers and staff. To stand out from the original Bans Off branding, we created an alt style to stand out on it’s own. Staying within strict brand guidelines can be a challenge but we were able to create something that stood out and felt cohesive with the overarching campaign.
National day of action
With the impending case at the Supreme Court that would end up deciding the fall of Roe v. Wade, Planned Parenthood partnered with MoveOn, UltraViolet and Women’s March to organize the May 14th Day of Action in 2022. As the lead designer on this event, I held the job to reimagine our color palette to be inclusive of three partner orgs which was a challenge that resulted in a strong brand iteration that was seen at rallies across the United States.
