Annie Pearlman
Design & Branding
PP_SwagShoot_Afternoon-94.jpg

2022 Election Campaign

Take Control was Planned Parenthood Action Fund and Planned Parenthood Votes’ national electoral campaign during the 2022 election cycle. We identified the need for a shake up of branding for the 2022 election in order to combat the attacks that had been heading our way. With a bright grassroots style look and feel, we were able to ignite voters and supporters to show up to the polls.

Role: Design Director, designer.
Team: Sarah Sandman (Creative Director), Andrea Hubbard (Creative Director), Marcus Stephens (Senior Designer/Web Designer, Pat Queiroz (Senior Designer)

2022 Electoral Campaign

Campaign Branding

My Role: Art Director, designer

Team: Sarah Sandman (Creative Director), Andrea Hubbard (Creative Director), Marcus Stephens (Senior Designer/Web Designer, Pat Queiroz (Senior Designer)

Take Control was Planned Parenthood Action Fund and Planned Parenthood Votes’ national electoral campaign during the 2022 election cycle. We identified the need for a shake up of branding for the 2022 election in order to combat the attacks that had been heading our way. With a bright grassroots style look and feel and duel language campaign, we were able to ignite voters and supporters to show up to the polls. I led the development of the campaign brand guidelines, art directed a photoshoot in Washington, DC, and worked with our digital campaigns teams across the country to produce email campaigns, social graphics, and digital ads across platforms.