2020 Election Voter registration Campaign

Campaign Branding

My Role: Senior Designer
Team: Elizabeth Bawol (Creative Director), Ande Hubbard (Design Director)

Shout Your Vote is a national voter registration campaign by Planned Parenthood. The identity was updated in 2019 with the goal to inspire young people to get engaged in the voting process. We wanted the look to feel like registering to vote should feel — personal and powerful — which comes across in the pairing of cut out shapes, dynamic type, and use of texture throughout the branding. Only you can decide your vote.

Post-Election

Campaign Identity

Planned Parenthood Federation of America and
Planned Parenthood Action Fund

My Role: Art Director, Designer
Team: Elizabeth Bawol (Creative Director), Ande Hubbard (Design Director)

After the 2020 presidential elections, we continued momentum with Agenda-21 to lift up the Biden/Harris administration. This was designed to be visionary, inspiring, and instill excitement for the new administration. I led the creative and developed the style guide as well as assets across Planned Parenthood’s social channels.