Annie Pearlman
Branding and Design Direction
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SXSW

Planned Parenthood activated a “Care Cafe” at SXSW 2023 in an effort to increase awareness of the services provided at health centers and invite folks to show support for access to health care. Visitors could receive a cup of coffee, a swag bag of condoms, lube, chap stick, and dental dams, and participate in leaving their reason for supporting Planned Parenthood on the truck itself.

Role: Design Director
Team: Sarah Sandman (Creative Director)

I’m For/I fight for Planned Parenthood

Brand Campaign

The I’m for/I Fight For Planned Parenthood campaign brings awareness to the breadth of services Planned Parenthood health centers provide. We used typography as a pattern as a way to showcase the variety of health services that make up the organization and introduced handwritten fonts to maintain that health care is personal.

SXSW 2023 Activation

The ask for this event was to create an experience that would bring awareness to the multitude of services Planned Parenthood provides. We created a “Care Cafe” that called people in and provided a sticker activation so folks could say why they are personally “for Planned Parenthood”. Visitors could receive a cup of coffee, a swag bag of condoms, lube, chap stick, and dental dams.

Role: Design Director
Team: Sarah Sandman (Creative Director)