Branding and Design Direction
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SXSW

Planned Parenthood activated a “Care Cafe” at SXSW 2023 in an effort to increase awareness of the services provided at health centers and invite folks to show support for access to health care. Visitors could receive a cup of coffee, a swag bag of condoms, lube, chap stick, and dental dams, and participate in leaving their reason for supporting Planned Parenthood on the truck itself. I designed the truck art, signage, and swag that was also used for the I’m For Planned Parenthood campaign.

SXSW 2023 Activation

BRAND ACTIVATION EVENT DESIGN

Role: Design Director
Team: Sarah Sandman (Creative Director)