Branding and Design Direction
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A Round Grief

Planned Parenthood activated a “Care Cafe” at SXSW 2023 in an effort to increase awareness of the services provided at health centers and invite folks to show support for access to health care. Visitors could receive a cup of coffee, a swag bag of condoms, lube, chap stick, and dental dams, and participate in leaving their reason for supporting Planned Parenthood on the truck itself.

Role: Design Director
Team: Sarah Sandman (Creative Director)

A Round Grief — Final project for Masters in Branding at Elisava School
of Design and Engineering.

A Round Grief stems from how my personal experience of losing my dad revealed how US culture tends to isolate grief. Through self-reflection and interviews, I created speculative grief products — like mourning lights and grief balloons — to make grief visible. This project is my way of challenging cultural norms and taboos using humor and design to invite people to see that grief is forever changing and something we should share, not hide.